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I just read an excellent article by Ellen Messmer on CSO which, with some finesse and a little humor, seems to call into perspective in its place the concept of Advanced Persistent Threat which I had already echoed rather booked elsewhere.
Without being schematic, we can consider that the term of APT is primarily used by major security vendors and it probably has a military origin (U.S. Air Force, without certainty). The astute reader will agree that it then has two actors known for their cunning of Sioux and other allegorical representations of a cyber world filled with formidable barbarian Chinese hackers!
This is probably not what is meant by Marc Maiffret, CTO of eEye Digital Security, when he says do not be inclined to use the acronym TPA. "I try to say what I mean instead of using acronyms. APT is more famous meetings marketing departments. The new scary thing to decide is APT.
Or how marketing, once again, gives the illusion of novelty, so that the techniques of attack, the vulnerabilities exploited and harm nothing new unfortunately. The only subtlety being, perhaps, that we implement everything in cyberspace (where it gets hot!) and that most of the time, the attacks are conducted by States. All in all, Marc Maiffret just made a disciple! :)
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